Tuesday 6 September 2011

Make Some Noise - Beastie Boys Video Analysis



I have chosen to analyze this video despite the fact that it is not the genre of music we're planning on using because I  believe it is a very good music video and it created lots of hype when it was released. This particular music video uses big name actors such as Elijah Wood, Seth Rogen and Danny McBride starring as the members of the Beastie Boys, but there are also many others such Rashida Jones, Jason Schwartzman, Rainn Wilson, Steve Buscemi, Ted Danson, Chloe Sevigny, Kirsten Dunst, Maya Rudolph, Orlando Bloom, David Cross, Jack Black and John C. Reilly and Will Ferrell who make cameo appearences in the video. Obviously we do not have the ability to use famous actors, but the use of these actors really adds a lot to the video and goes some way to showing why it is such a successful music video.

Despite the use of several famous actors lots of thought has gone into the making of the video as it serves as a prequel to the Beastie Boys hugely memorable video for the song 'Fight For Your Right' which is featured at the very beginning of the video and marks the return of the Beastie Boys with their new album Hot Sauce Committee Part II.

Just like the ending the introduction of any music video is extremely important, the introduction in the video 'Make Some Noise' is particularly memorable as it reveals some of the context of the video by playing 'Fight For Your Right' in the background. No introduction is required for the characters as due to their big profiles they are instantly recognizable, even though they are dressed in 90's clothing to imitate the original members of the Beastie Boys. The intorduction to this video is much longer than most, as the song does not actually begin until the video is already 1.15 minutes into the video. The introduction of the video shows the characters leaving what appears to be a party. The trio then break into a store and steal some alcohol, as the characters smash the second piece of glass in the store it is in time with the beat of the music as the tempo changes, this is  a technique we could look to recreate in our music video perhaps when the music kicks in or at a time when the music changes.



After this scene the lyrics kick in and the characters in the video begin to mime the words. The video skips between a number of different camera shots, from close ups of the chracters miming as they walk the streets to longshots of them across the street. This variety of shots keeps the video interesting and also shows the professionalism of the camera work and editing. One shot which particularly caught my eye was the low pan shot when the character playing MCA just onto a car and sprays beer on passers bye. Also during that scene the video is slowed down to show the full effect of the spraying beer, altering the speed of the video to capture key moments could be another editing technique we look to use in our video.



The video for 'Make Some Noise' also contains an element of comedy, the scene where MCA is hit by a car after stealing a skateboard. The comedy lies in the unrealistic stunt work, where it is clearly a dummy of MCA which is hit by the car. MCA also escapes from this accident unharmed which also adds comedy.



Another big star emerges later in the music video in the form of Will Ferrell, playing the limo driver. The limo driver then starts to play the cow bell in time with the music, the appearance of the limo driver  and the simplistic nature of the instrument he plays again adds comedy to the video.



As the video continues there are some more examples of advanced camera work, Elijah Wood walks up to the camera and spins it round whilst holding in a close of his face. This is an interesting technique and is something we could look to use in our music video.



The ending of Make Some Noise is particularly interesting, the characters walk around the cornor and engage in a sort of stand off with an older generation of Beastie Boys consisting of Jack Black, Will Ferrell and John Reilly.

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