Magnet - Bombay Bicycle Club, Video Analysis

I have chosen the analyze this music video for the song 'Magnet' by Bombay Bicycle Club, i find this video quite fascinating and have also chosen it as it has inspired and may perhaps be possible to recreate in some way. The video begins with several different images and animations projected onto the walls surrounding the band. The flashing images are are in time the beat of the song which adds a hint of professionalism to the video.



As the singer begins the flashing projections continue however the lighting changes and a spotlight is placed on the lead singer. This emphasis's the lyrics and draws the viewers attention to the front man. However in between the singing the spot light is placed on the rest of the band, showing the unity of the band by drawing attention to each and everyone of them and what they bring. As the singing begins a picture of a woman is projected onto the background, judging from the lyrics 'which one will stay which one will say goodbye, just my luck to find, someone who makes me want to leave her behind'



The video then continues, and a mixture of different camera shots are used. A series of low camera angles are used showing in the bands feet and particularly the drummers feet and he plays his instrument. Although this is quite a simple technique it is effective and adds another aspect to the video. I believe this technique is something we could look to recreate in our music video.



As the chorus kicks in the animation surrounding the band shows a woman swimming, this doesn't really connect to the meaning of the song and is quite random and alternative. The use of spotlights is also used frequently during the chorus highlighting certain members of the band and drawing attention to them. The are parts of the video where the only lighting is a spot light above the lead man, this is definitely possible to recreate and in my view is a very good idea to use in a music video.



During the second half of the video there is much more variety in the of camera shots, there are several close up shots of the lead singer and also of the drummer. This is much more interesting as using the same camera shot throughout the video would become quite monotonous. The ending of any video is always a crucial part as it is the last thing you remember, the way Bombay Bicycle Club ended this video was quite disappointing and has also come under criticism from other Youtube users.